Todays online marketing challanges, have elevated competition to a certain niveau where every competitive niche and market seeks out for innovative alternatives to elevate the tip of the iceberg a few inches higher than the competition.
No matter if its Law firms, Technology firms or Medical Centers, every one is fighting for their market share and customers. Google Adwords is a way of reaching to customers in a quick way.
In our case we have provided marketing services to cosmetic and plastic surgeons online. Their advertisements campaigns have been tailored to target specific customers (plastic surgery patients). People search every day online for terms like “plastic surgeons in phoenix”, “smart lipo atlanta”, “liposuction doctors in chicago”. When people search for those terms, they become potential clients. What a marketing service firm does, is to provide the necessary market exposure on the search engines for those plastic surgeons that can satisfy the cosmetic urges and aesthetic objectives of the people.
The majority of people searching online for cosmetic surgery are women, although men are increasing their share of the potential patient pie.
When plastic surgery patients search online for their desired cosmetic surgery, they pay attention initially to the cost of the procedure, after that the most visited pages are the ones with before and after pictures of other patients. They want to see how the patient of the surgeons look like after the plastic procedures. For example a women in Atlanta searching for a liposuction surgeon within 30 miles, she wants first of all to know what it will cost, then what other people have to report about the doctor (testimonials, pictures before the procedure and after the surgery. People pay much attention on what others have to say about the doctor).
After having satisfied their hunger for the cost and pictures, they dive themselves in more technical information related to the procedure, how long does it take, what are the requirements before the surgery, what will the recovery be like.
Before any Plastic Surgery Marketing campaign is designed, all these needs and search behaviors are taken into account. With all the marketing behavior and customer search volume numbers the campaigns are designed also taking into the equation the budget of the plastic surgeon.
Advertising for plastic surgeons is not certainly limited by low budgets. Cosmetic surgeons can easily afford daily budgets of up to a 1000 dollars. If only a single lead (contact) converts into a final client, it might represent a procedure of an average 3000 to 5000 dollars. A single lead a day can pay for the advertisement budget of 3 to 5 days.
This has been a success for marketing sites like (smartlipo.com). This is a plastic surgeon directory managed by a online Nevada medical marketing company, which also runs marketing campaigns for the atlanta liposuction specialty clinic. They sell traffic and leads to plastic surgeons. This represents an extra marketing channel besides the search engines to the doctors. For most doctors it is a good business, since the more channels they can cover, the higher the traffic and the changes of increasing their patients (leads).